What I tell my PR girls on the phone is what I favour in the finer things in life. The offer of a limited option makes decision-making easier whether it’s picking out a starter, a sweater, or a colour tablecloth.
Limiting your options gives you less choice but it can also direct you to the best one quicker. Imagine a room full of 100 great men to choose from to date, a store full of 100 different designers, and a beauty store full of 100 different bath soaps. What do you choose and how long will it take you?
Now, imagine yourself in a tea shop with 2 different choices for tea. Easy quick decision, correct? Top consumer PR agencies in London and top marketing people understand the value and power of the limited option. Quality over quantity.
A top restaurant PR knows when to give journalists limited options to highlight the best most unique things about their clients.
There are a few limited option places which specialize in only a few things which have exploded in popularity recently. The Araki Japanese restaurant in Mayfair – 1 table in the whole restaurant. Laduree macaroons. Burger & Lobster. Bubbledogs. Caviar House. The Cereal Killer Café. Crosstown Doughnuts.
There are a few restaurant critiques I really respect and one I particularly admire is the no-nonsense, objective writer Andy Hayler. His preferences in top restaurants are top notch which is why I Googled him to find a special restaurant I would take my friend one evening. And thereupon I discovered the best restaurant I have been to in London: Hedone.
Head chef Mikael Jonsson
Led by head chef Mikael Jonsson, Hedone is a tiny hideaway in the heart of Chiswick. With limited seating and only 2 options on the menu for dinner which are tasting menus. The tasting menu at £85, the carte blanche menu at £125, and the tasting menus can also be served with the most expensive ingredients as well as wine pairings which can be requested.
The cosy seating is like one’s living room with a couple high chairs at the bar which I recommend. Upon the high chairs, one can watch Mikael masterfully create every single carefully prepared dish in the open plan kitchen. The produce, meat, and fish is all sourced to be the best of the best and the bread is made downstairs and is so good that it is requested to be made and delivered to other food establishments.
My dinner was sublime and full of black truffle shavings, fresh scallops, and incredible passion fruit puddings that were mouth-wateringly wonderful. Each course was better than the last and I believe the chef creates a whole new tasting menu every time based on what are the best ingredients on the day.
For two people, I did spend a hefty £560 as I ordered a lovely bottle of Bordeaux but it was definitely worth it.
Hedone is open for lunch Friday and Saturday and open for dinner Tuesday-Saturday.
To contact Hedone, please go to their website http://www.hedonerestaurant.com/
For Hedone reservations, please call 020 8747 0377